Consumer Behavior (9th Edition)
The author proposes that market disruption should happen, that marketers get out of the box and break the walls that separate them from their potential customers. Michael Solomon has done it again. Michael Solomon comes across as an expert in marketing and he combines street smarts with interesting real-life examples to offer a message that is as powerful as it is invaluable.
This book teaches readers to move out of the box, to think like contemporary consumers, and do things differently. Then demolish them. Maybe you can fuse a fashion product with a functional one. This is one of the best books I have read in the area of marketing. Get the Book.
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